Subscribe
Share
Share
Embed
The case study in Category transformation that is on everyone’s lips right now is Oatly.
But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category?
It’s only really in the past 5 years that something has changed massively, at least in the UK market.
In 2016, Oatly’s UK revenue was around £6M, but this year they are looking at hitting around £75M!
If you want to know how they did this, then you’re in luck! We spoke to Ishen Paran, UK Country Manager who told us about the 5 levers that he and the Oatly UK team have pulled to drive this incredible growth…
#oatmilk #oatly #transformationalgrowth #brandgrowthheroes #plantbased
If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify
& SHARE it on your social media
Show Notes
The case study in Category transformation that is on everyone’s lips right now is Oatly.
But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category?
It’s only really in the past 5 years that something has changed massively, at least in the UK market.
In 2016, Oatly’s UK revenue was around £6M, but this year they are looking at hitting around £75M!
If you want to know how they did this, then you’re in luck! We spoke to Ishen Paran, UK Country Manager who told us about the 5 levers that he and the Oatly UK team have pulled to drive this incredible growth…
#oatmilk #oatly #transformationalgrowth #brandgrowthheroes #plantbased
If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify
& SHARE it on your social media
★ Support this podcast on Patreon ★Creators & Guests
What is Brand Growth Heroes?
Brand Growth Heroes is the leading FMCG business podcast and ranks in the Top 1.5% of all podcasts globally. Food & Bev brand 'lifer' Fiona Fitz chats with the founders of wildly successful consumer brands driving transformational growth in their categories, and finds out just how they do it!
This new series is supported by our partner Strong Roots: Good for you, Good for the planet, Good Made Easy.