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The case study in Category transformation that is on everyone’s lips right now is Oatly.
But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category?
It’s only really in the past 5 years that something has changed massively, at least in the UK market.
In 2016, Oatly’s UK revenue was around £6M, but this year they are looking at hitting around £75M!
If you want to know how they did this, then you’re in luck! We spoke to Ishen Paran, UK Country Manager who told us about the 5 levers that he and the Oatly UK team have pulled to drive this incredible growth…
#oatmilk #oatly #transformationalgrowth #brandgrowthheroes #plantbased
If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify
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Show Notes
The case study in Category transformation that is on everyone’s lips right now is Oatly.
But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category?
It’s only really in the past 5 years that something has changed massively, at least in the UK market.
In 2016, Oatly’s UK revenue was around £6M, but this year they are looking at hitting around £75M!
If you want to know how they did this, then you’re in luck! We spoke to Ishen Paran, UK Country Manager who told us about the 5 levers that he and the Oatly UK team have pulled to drive this incredible growth…
#oatmilk #oatly #transformationalgrowth #brandgrowthheroes #plantbased
If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify
& SHARE it on your social media
Creators and Guests
What is Brand Growth Heroes?
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.