Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Survey Funnel Formula with Ryan Levesque - How to Ask your way to profit

3:19 - Why Ask Formula is Important to Businesses
6:14 - Two Types of Questions That People Are Good at Answering
8:39  - “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.”
11:39 - iPhone Case Study - what problem does the iPhone solve
13:49 - The Ask Formula in a Nutshell
14:06 - Step 1 of Ask Formula: Prepare (The Deep-dive Survey)
16:05 - Podcasting case study to create 'buckets'
16:47 - Step 2:  Persuade (The Permanent Micro-commitment Bucket Survey)
20:37 - Step 3: Segment
21:33 - Deep-dive Survey in detail
22:27 - “The depth of response is more important than frequency of response.”
22:33 - How to Measure the Depth of Response using Force Multiplier
24:40 - Why a Phone Number matters so much
27:43 - Step 4: Prescribe
28:41 - Technical Shiny Object Syndrome
30:04 - Step 5: Profit
31:01 - The one click upsell process
33:58 - Step 6: Pivot
34:03 - The “Do you hate me survey?”
36:29 - Common Challenges with Implementing “Ask Formula” (and how to overcome them)
39:11 - Actions to Take to Get Started with Ask Formula
40:32 - How to Get a F-R-E-E Physical Copy of the book "Ask" (limited to 50 copies only)

Resources mentioned:

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
www.surveyfunnelsoftware.com
www.askformula.com

Show Notes

Survey Funnel Formula with Ryan Levesque - How to Ask your way to profit 3:19 - Why Ask Formula is Important to Businesses 6:14 - Two Types of Questions That People Are Good at Answering 8:39  - “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.” 11:39 - iPhone Case Study - what problem does the iPhone solve 13:49 - The Ask Formula in a Nutshell 14:06 - Step 1 of Ask Formula: Prepare (The Deep-dive Survey) 16:05 - Podcasting case study to create 'buckets' 16:47 - Step 2:  Persuade (The Permanent Micro-commitment Bucket Survey) 20:37 - Step 3: Segment 21:33 - Deep-dive Survey in detail 22:27 - “The depth of response is more important than frequency of response.” 22:33 - How to Measure the Depth of Response using Force Multiplier 24:40 - Why a Phone Number matters so much 27:43 - Step 4: Prescribe 28:41 - Technical Shiny Object Syndrome 30:04 - Step 5: Profit 31:01 - The one click upsell process 33:58 - Step 6: Pivot 34:03 - The “Do you hate me survey?” 36:29 - Common Challenges with Implementing “Ask Formula” (and how to overcome them) 39:11 - Actions to Take to Get Started with Ask Formula 40:32 - How to Get a F-R-E-E Physical Copy of the book "Ask" (limited to 50 copies only) Resources mentioned: Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level www.surveyfunnelsoftware.com www.askformula.com

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.