Allen Adamson has decades of experience in branding and marketing, and he’s even helping shape the minds of future marketers! That’s why on Retail Remix, we ask him some pointed questions on how the essence of branding has changed over the past year and what tactical advice he has for businesses moving forward.
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.