Building an FMCG Business

Sally Breden is a start-up founder and busy mum of 3. Combining her vast marketing experience and passion for health, nutrition and well-being, Sally launched VGood Co in 2019. She has since created an entire range of nut-free and allergen-free spreads and snacks, perfect for kids' lunchboxes. 

In this episode, Chris and Sally discuss the heartache of failures, finding the right partner (in business and in life), having a purpose beyond financial reward, and some of the biggest learnings when building a business from the ground up. If you've been thinking about creating a business of your own, but have some self-doubt, this is the podcast for you!

What is The Anti-Failure Podcast?

Successful CEOs, founders and entrepreneurs are unanimous on one thing - there is no success without failure. Failure is to be embraced as it teaches us much more than success ever can.

The Anti-Failure Podcast shares the stories of Australian small businesses and the people behind them, who have faced and embraced failure in order to succeed. Enduring not only despite failure, but because of it. We will unpack the tools, tactics and traits that helped them to emerge victorious, paving the way for other Aussie small businesses.