Social media is a major marketing channel for LOTS of small businesses, and it's an important part of the decision-making process if you're thinking about your own marketing from a perspective of privacy, so I wanted to bring on someone who did go through this evaluation process and implemented their OWN experiment.
Key Takeaways:
- How Nathalie made the decision to drop the pixel and leave Instagram
- What she does instead now and we talk about how to get real, actionable data while still respecting people's privacy AND holding true to her own desire not to support Facebook as a company.
- The projects and ideas that I'm still working on implementing for ScaleSpark when it comes to digital privacy
Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.