Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council.
The new London-based
Institute of Business Ethics (IBE) research was released in the white paper entitled “
The State of Ethics Codes in the Public Relations Industry: A Global Analysis” (available for
free download). It documents that among 24 PR industry ethics codes in nearly as many nations worldwide, there is
little unified consensus about how ethics codes should be employed as “living documents” in the everyday work of industry leaders and practitioners.
Some PR associations heavily promote simply having an ethics code as a crowning achievement.
But precisely how much dust a long-ago published code has gathered while sitting on a virtual shelf, unrevised for years – perhaps decades – may underscore how seriously its parent PR association authentically engages on the topic of ethics.
In this episode of MsInterPReted, Mary Beth discusses her findings with CEO Kelly Fletcher.
Discussion covers:
- AI
- Disclosing Paid Media
- Disinformation
- Giving/Receiving Gifts
- Whistleblower protection
- Privacy
- And other industry related ethics codes
This #PRethics Month, PR organizations are urged to take a fresh look at their ethics codes, compare them with best-practices documented in this white paper, and undertake a deep-dive effort to make codes more current, relevant, useful, and prominent.
DOWNLOAD THE ETHICS CODE WHITE PAPER:
https://www.marybethwest.com/white-paper/
What is Ms. InterPReted?
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.