How Selling to Retailer Chains Scales the Growth of Your Physical Product Brand [Physical Product Business Podcast: EP12]

Show Notes

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--------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers

Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers. Unlike most retail consultants, Mr Jacob has been on BOTH SIDES of the retail buyer’s desk, both as a manufacturer and as a large retail buyer.

Check out the Retailbound, Inc. site here: retailbound.com/

On this episode, you'll learn more about: - What you need to know before talking to a buyer. - What you have to prepare and what they might ask you. - What retail buyers are looking for in products that they may accept a deal with. - What the best path is regarding Indiegogo - Amazon - Retailers - How to really test your product before getting it out there.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

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Creators & Guests

Host

Kunle Campbell

Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

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