Managing Rights and AI in Modern Advertising With Rori Floyd and Mark Egmon

Content is being created faster than ever, which means it’s critical to manage rights and protect every asset. 

In this episode, we talk with Rori Floyd and Mark Egmon from The TEAM Companies to discuss the challenges advertisers face with AI, offshore production, and rights management. They also share how expert business affairs help keep content safe and compliant in today’s fast-moving advertising world.

Key insights from this episode:

• The impact of AI on commercial advertising 
• How offshore production affects the marketing ecosystem
• The increasing complexity of rights management 

Chapters:

(00:00) Meet Rori Floyd and Mark Egmon

(00:58) The shift towards AI and offshore production

(03:03) The complexity of rights management 

(06:13) How advertisers are dealing with business affairs 

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What is Master Your Craft?

This show goes beyond the basics of production, uncovering the expertise and stories that drive the entertainment industry From big-name industry leaders to behind-the-scenes pros, each episode reveals how different aspects of production, from financing to performance, come together to create something extraordinary.