Bottom of Funnel Content

Traffic is sometimes the best metric we have for measuring the success of content marketing, but it can often be a counterproductive one: especially when your main interest is converting more potential customers.

In this episode, we discuss the misapplications of content marketing, how to go from thinking about content as just a marketing expense to thinking about it as collateral, and why content marketers and salespeople should be collaborating more often.

Show Notes

Bottom of the Funnel Content: https://www.animalz.co/blog/bottom-of-the-funnel-content/
Jimmy: https://twitter.com/jimmy_daly
Jan: https://twitter.com/janerikasplund

What is The Animalz Content Marketing Podcast?

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.