In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Motti Colman, VP of Revenue at Optimove, to unpack the key lessons from 2025 and explore how data-driven, positionless marketing is shaping the future of iGaming ahead of a pivotal year for the industry.
Tune in to today’s episode to find out:
- Optimove’s key highlights from 2025 and how the year shaped its growth and strategy
- What Optimove will showcase at ICE Barcelona 2026 and why major industry events remain critical
- The biggest marketing and technology trends set to dominate iGaming conversations in 2026
- How positionless marketing helps operators drive impact in highly regulated environments
- How betting brands can maximise major sporting events like the World Cup to convert short-term players into long-term value customers
Host: Fernando Noodt
Guest: Motti Colman
Producer: Anaya McDonald
Editor: Anaya McDonald
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