Zero Ambitions Podcast

Insidious misconceptions, false myths, and the lazy thinking pervades the green building sector, we're not happy about it, and nor are the authors of 'Building for 2050 Low cost, low carbon homes'.

This is a recently published BEIS research paper 
about how low carbon construction is held back by a false understanding of what it costs, how hard it is, and what its users actually think about living with it.

Show Notes

Insidious misconceptions, false myths, and the lazy thinking pervades the green building sector, we're not happy about it, and nor are the authors of 'Building for 2050 Low cost, low carbon homes'.

This is a recently published BEIS research paper about how low carbon construction is held back by a false understanding of what it costs, how hard it is, and what its users actually think about living with it.

Alison Crompton (AECOM) and Tom Dollard (Pollard Thomas Edwards) were very generous with their time and took us through as much of the project as we could manage.

If you want more, you'll probably find everything you're looking for at www.buildingfor2050.co.uk.

In fact, you definitely should take a look at their website.

This is the article that Sara posted back in December about how low carbon building was being held back by misconceptions about costs.

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value