Benjamin Masse explains how ads work on a podcast. Ads must be well-targeted, and in accordance with the format, without rushing the listener. In addition, ads could even bring additional interaction with the audience.
Listeners: Have you already heard ads on podcasts?
Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience?
How does it work?
Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign optimized for their tastes and preferences. Still, technologies need to evolve to provide more reliable data for brands.
Our guest, Benjamin Masse, is in charge of Product Strategy and Market Development at Triton Digital (formerly Triton Media Group), a digital audio technology and advertising company based in Los Angeles.
Benjamin has a deep understanding of online media and its impact on society.
As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology and culture.
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Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge.
Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours.
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