The FMCG Marketing Daily | Mondelez's Mindy Shaltry & Wes Saraceni | Heineken to buy Costa Rican waters | JINRO Unveils First Global Campaign "My

The FMCG Marketing Daily — July 23, 2026 In this episode: • Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications for how major FMCG brands organise around the consumer. • Heineken's acquisition of RainForest Water signals the brewer is actively building a non-alcohol portfolio beyond beer — a strategic pivot with real implications for how it competes across occasions. • JINRO, the world's best-selling spirits brand by volume, is launching its first-ever global campaign — a landmark moment that marks the soju category's most serious push yet into mainstream Western consumer consciousness. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.