Scott Kerr sits down with Carrie Baker, president of Toronto-based luxury outerwear company Canada Goose, whose signature coats and parkas are commonly spotted on Hollywood celebrities and affluent urban consumers. Carrie discusses how the six-decade-old family-owned business, once a brand worn exclusively by Canadian rangers and arctic explorers evolved into a $1 billion global luxury lifestyle brand. She also talks about its commitment to remaining a “Made in Canada” brand, how winter wear became a hot category, why the brand is all-in on brick-and-mortar, expanding its offerings into non-parka products, putting a focus on the female consumer, and why it finally went fur-free. Plus: How Canada Goose is approaching Web3
Featuring: Carrie Baker, President of Canada Goose (canadagoose.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
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The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
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This episode is sponsored by Ulysse Nardin
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
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