S09 E08: Carrie Baker, President of Canada Goose

Scott Kerr sits down with Carrie Baker, president of Toronto-based luxury outerwear company Canada Goose, whose signature coats and parkas are commonly spotted on Hollywood celebrities and affluent urban consumers. Carrie discusses how the six-decade-old family-owned business, once a brand worn exclusively by Canadian rangers and arctic explorers evolved into a $1 billion global luxury lifestyle brand. She also talks about its commitment to remaining a “Made in Canada” brand, how winter wear became a hot category, why the brand is all-in on brick-and-mortar, expanding its offerings into non-parka products, putting a focus on the female consumer, and why it finally went fur-free. Plus: How Canada Goose is approaching Web3 

Featuring: Carrie Baker, President of Canada Goose (canadagoose.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

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This episode is sponsored by Ulysse Nardin

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The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities.

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