Choice Hacking: The Marketing Psychology Podcast

In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him.

Mateschitz knew he would have a hit on his hands if he repackaged the drink for the western market. Despite having an uphill battle on his hands, Mateschitz managed to make the product - now called Red Bull - a hit.

Unsurprisingly, he used psychology and behavioral science to get there - knowingly or not.

Join me today as I unpack the history of Red Bull, its innovative marketing approaches, and how understanding customer psychology made it a hit.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener