One of the trickiest things to figure out and get right is your pricing. And is it ever really...right? On this episode of Growth, Matt sits down with Hannah Chaplin, Director of Product Management at Pendo and former CEO of Receptive, to discuss some of the experiments her team has run on pricing. Hannah and Matt talk about the biggest lessons they've learned along the way and give their best advice on how to approach pricing with a growth mindset at each stage of your business.
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What is Growth?
What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run and optimize experiments, approach your funnel with a growth mindset, step by step plays for product onboarding and more. Plus we’ll bring you exclusive interviews with the best growth leaders out there so you can get hands on advice for running your own growth program. Catch a new episode of Growth every other Wednesday right here.