Marketing Under The Influence

Summary: Follow Annette Cardwell, the VP of Brand and Corporate Comms at Lattice, as she struggles to fit in as the only Asian kid in rural Virginia until she stumbles upon the cheat code to belonging at summer computer camp in a galaxy far, far away.

Dedication: Marketing Under The Influence wouldn’t be what it is today without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.

Guest bio:

Annette Cardwell
VP of Brand and Comms
Lattice

Citations and references:

Annette Cardwell
Lattice
Empire Strikes Back
Dallas
Dukes of Hazard
Monty Python
New wave music
The Cure
Anne Rice

Credits:

Narration: Ronnie Higgins
Guest: Annette Cardwell
Executive producer: Ronnie Higgins
Production coordinator: Alex Bleeker
Music licensing from: Musicbed, Freesound.org
Music by: Guzwell “Content To Process” from “Grounded”
Edited with: Final Cut Pro
Distributed by: Transistor.fm

What is Marketing Under The Influence?

In a world where every B2B podcast is the same, it's time for something completely different. Hear the stories behind the media that influenced the marketers responsible for the messages we consume today.