The Cheapest Quote That Still Lost, the Strategy of Preeminence

Dave runs a three-truck HVAC shop and just lost a furnace job he'd underbid by six hundred bucks — and everyone's telling him he needs better marketing. Brian says it isn't a marketing problem at all. We take Jay Abraham's Strategy of Preeminence out of the seminar and into a customer's basement: the honest recommendation that costs you the sale, the one useful message a week, the referral it earns, and why "just Dave" beats the big regional outfit right now. One idea, worked all the way through — plus a Monday Move you can run this week. 

The written version and this week's Monday Move live in The Operator's Library at mmsvegas.com.

What is The 10-Minute Marketing Fix?

The greatest marketing ideas of all time, explained in ten minutes, with one thing you can do Monday morning.

Each episode takes one real business problem, pulls out the principle that actually solves it, and hands you the move. Brian Kasday and his co-host work an enduring marketing principle out of the seminar and into a business you would actually recognise. No hype, no jargon, nothing you need a whiteboard for.

Part of The Operator's Canon, from MMS Vegas and The Operator's Library at mmsvegas.com.