OneSignal Podcast

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention. Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix an acquired agency, now part of the iProspect family under Dentsu.

Show Notes

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention.    Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix into a large agency, part of the iProspect family under Dentsu, with a strong focus on eCommerce.

Moody brings insights into how they think about user acquisition and retention for eCommerce brands on Shopify and other platforms.  He says brands who scale should be looking at 30% of their revenues should be coming from re-engagement.  He believes email remains a crucial retention channel but stresses SMS and Push are coming on strong, and brands should be adding to supplement and grow their respective businesses.  MuteSix & OneSignal share a customer InspireUplift which published a case study that stated cart abandonment improved 182% and push notifications represent 10% of overall revenue for the eCommerce business.  Please listen to hear more of Moody's and MuteSix's perspectives.   

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OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
 
Sign up for free to use OneSignal to retain & grow your audience today. 

What is OneSignal Podcast?

A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.