AccountingWEB Live #5: Marketing that Works w/ Lee Frederiksen

We’re at AccountingWEB Live Summit 2022, talking with Lee Frederiksen, Managing Partner of Hinge Marketing about the strategy around creating marketing that works and why Lee says that if you try to please everyone, you’ll please no one.

Show Notes

Meet Our Guest, Lee Frederiksen:

LinkedIn: https://www.linkedin.com/in/leefrederiksen/
Accounting Today contributions: https://www.accountingtoday.com/author/lee-frederiksen

Learn more about Hinge
https://hingemarketing.com/


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Creators and Guests

Host

Blake Oliver

Founder and CEO of Earmark CPE

Host

David Leary

President and Founder, Sombrero Apps Company

What is The Accounting Podcast?

The most authoritative voice in accounting news. Every week, Blake Oliver and David Leary break down the stories reshaping the profession — AI, the Big Four, firm M&A, audit failures, and the talent crisis — with analysis you won't get from the trade press. Earn free NASBA-approved CPE just for listening, with the Earmark app.