Marquis Murray (Founder & CEO of Cirface) specializes in elevating the operational efficiency of Marketing & eCommerce teams by streamlining their processes and maximizing technology utilization. He’s also an Asana partner and helps clients get the most out of their platform.
With his background in corporate operations, Marquis quickly realized that marketing agencies aren’t typically super efficient when it comes to systems. One of his freelance clients brought him in-house, where he learned that he can fully deliver for their clients. Naturally this led to Marquis starting his own agency. He knew that scrupulous documentation was his best chance at gaining a competitive advantage, so he started getting serious about organization and delegation.
When Marquis starts working with a new client, he uses a specific playbook to turn teams from silos into true operators. He calls it the 4 D Framework - Discovery, Design, Deployment and Documentation. This requires a lot of communication, experimentation and teamwork to figure out what makes sense and what needs to stop. Once the workflows look good and everybody agrees, then they document everything and provide ongoing support to make sure things are working.
Tune into the full episode to learn how to improve your agency's operations!
HIGHLIGHTS:
0:00 Intro
3:55 From freelancer to agency owner
8:41 Eliminate burnout = eliminate friction
11:53 the 4 D Framework
15:49 Deployment is key
20:39 Start a YouTube channel
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Marquis - https://www.linkedin.com/in/marquisamurray/
What is Funnel Vision - For Performance-Driven Agencies & Marketers?
Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines.
Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage.
Here’s what to expect:
-The precise growth engine our guests are using right now
-Step-by-step breakdowns of campaigns, funnels, and systems
-The specific tools and processes behind repeatable growth
Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately.
Subscribe, tune in, and send us your feedback to team@funnelvision.media!