Marquis Murray (Founder & CEO of Cirface) specializes in elevating the operational efficiency of Marketing & eCommerce teams by streamlining their processes and maximizing technology utilization. He’s also an Asana partner and helps clients get the most out of their platform.
With his background in corporate operations, Marquis quickly realized that marketing agencies aren’t typically super efficient when it comes to systems. One of his freelance clients brought him in-house, where he learned that he can fully deliver for their clients. Naturally this led to Marquis starting his own agency. He knew that scrupulous documentation was his best chance at gaining a competitive advantage, so he started getting serious about organization and delegation.
When Marquis starts working with a new client, he uses a specific playbook to turn teams from silos into true operators. He calls it the 4 D Framework - Discovery, Design, Deployment and Documentation. This requires a lot of communication, experimentation and teamwork to figure out what makes sense and what needs to stop. Once the workflows look good and everybody agrees, then they document everything and provide ongoing support to make sure things are working.
Tune into the full episode to learn how to improve your agency's operations!
HIGHLIGHTS:
0:00 Intro
3:55 From freelancer to agency owner
8:41 Eliminate burnout = eliminate friction
11:53 the 4 D Framework
15:49 Deployment is key
20:39 Start a YouTube channel
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Marquis - https://www.linkedin.com/in/marquisamurray/
What is Funnel Vision - For Performance-Driven Agencies & Marketers?
Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually.
We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients.
Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format.
Aside from their unique topic of the day, our guests always answer one big question:
What is your best growth tactic?
For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!