Shape the Conversation

Zato’s Kirk Williams joins Nicole and Jon to discuss deep thoughts about the PPC landscape and how changes have altered their business models. The group talks through Google’s strategies over the years especially given the sheer influence Google has on the direction of PPC-centric businesses. They cover recent decisions by Google that seem to work against agencies and, in turn, affect the software solutions that agencies use.

Show Notes

We're back for a special episode!

Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon. 

In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.

Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers. 

Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.

Reach out to us with any ideas, questions, or feedback on the podcast!
  • jon@shape.io
  • nicole@shape.io
  • max@shape.io

What is Shape the Conversation?

A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.