What is actually working on social media for real estate agents right now? 🏡
In this conversation with Creig Northrop at the Northrop Realty Top 20 Retreat, I'm sharing some of my favorite practical social media strategies to help Realtors build trust, stay top of mind, and grow their businesses without feeling overwhelmed!
After 20 years in the real estate industry, one thing I know for sure is that social media isn't about going viral or being everywhere. It's about showing up consistently, building relationships, and being YOU!
We talk about everything from Instagram and LinkedIn to AI, video marketing, and why meaningful engagement matters more than ever.
Here's what you'll learn:
✅ Why authenticity is your biggest advantage in a world of AI
✅ Why consistency matters more than going viral
✅ How to stop overthinking social media and start showing up
✅ Why every Realtor should be creating video content at least once a week
✅ How to choose the right social media platforms for your real estate business
✅ How to use AI without losing your personality
✅ My simple Focus Five strategy to build relationships in just five minutes a day
✅ Why taking online relationships offline is so important
One of my favorite reminders? Done is better than perfect!
You don't need to be a full-time content creator to be successful in real estate. You just need a simple, sustainable plan that works for YOU.
💬 LET'S CHAT!
What's your biggest challenge with social media right now? Is it consistency, video, finding content ideas, or knowing where to spend your time?
Let me know in the comments!
And if you found this conversation helpful, please give it a thumbs up, subscribe, and share it with another real estate professional.
📚 ADDITIONAL RESOURCES
🎓 Join the #GetSocialSmart Academy:
www.katielance.com/academy
📅 Free Content Grid:
www.katielance.com/contentgrid
🎤 Book Katie to Speak:
www.katielance.com/speaking
🌐 Visit Katie Lance Consulting:
www.katielance.com
📲 LET'S CONNECT!
Instagram: @katielance
Facebook: Katie Lance Consulting
LinkedIn: Katie Lance
YouTube: Katie Lance
TikTok: @katie_lance
00:00 Welcome to Top 20 Retreat
00:47 Meet Katie Lance
01:20 Inman and Social Evolution
02:19 Show Up Authentically Online
03:06 Building Trust Before Calls
04:27 Stay Top of Mind in Sphere
06:15 Beat Overthinking and Post
08:03 Why Consistency Wins
09:50 Weekly Video Content Basics
11:12 Pick Platforms and Start LinkedIn
14:37 Share Your Journey
14:50 Repurpose Across Platforms
15:10 Facebook Groups Strategy
15:26 Soul Sells Branding
15:52 Why Agents Hesitate
17:25 Be Yourself On Video
18:48 Keeping Identity With AI
19:59 Focus Five Weekly Plan
21:20 Meaningful Comments Matter
23:47 Algorithm Reciprocity Explained
26:05 Five Minute Engagement Routine
26:50 Final Takeaways
#getsocialsmart #realestatemarketing #socialmediaforrealtors #realtormarketing #realestatesocialmedia