Money Lab

How to Make SEO Articles Better
  1. Answer the question in the first paragraph, even if it’s just a quick summary.
  2. Be direct with the headlines
  3. The Smart Way to Kill Algae In Your Pool Quickly -> The Fastest Way to Kill Pool Algae
  4. Video should be near the top after the intro. I believe most people rather watch than read. Under the video we can include a Lasso box to one of our products.
  5. Edit so it reads at a 3rd grade reading level
  6. Create custom graphics for each post and make it feel like it’s part of the flow. Text should be limited so it can be read on a mobile device.
  7. Create new featured image
  8. FAQs are good if they do not make sense to include within the content.
  9. Do not include complex charts. They cannot be read on a mobile device. Instead, replace these with a custom lead generation box to download the cheat sheet which will include charts.
  10. Add built-in calculators where it’s appropriate 
  11. Before making any improvements, collect questions using crazy egg for about a month or so. This will probably only work on popular articles or if we pay for traffic just to learn.

Creators and Guests

Host
Matt Giovanisci
Founder of SwimUniversity.com

What is Money Lab?

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.