The Four Types of Leaders – And Why You Can't Be All of Them
What happens when your greatest strength as a founder becomes your biggest leadership blind spot? And how do you scale a company without losing yourself – or your team – in the process?
In this episode, Julia sits down with Matt Watson, a Kansas City-based serial entrepreneur who's built and exited three companies, created over 1,000 jobs, and learned the hard way that self-awareness beats hustle every time. Matt is the founder of Stackify, VIN Solutions, and FullScale, and author of Product Driven – a book on software engineering and leadership that's really about knowing what you're good at and hiring for the rest.
This conversation goes deep into the realities of scaling businesses – the pivotal moments of self-awareness, the dangerous traps of complacency, and the intentional choices that separate sustainable growth from burnout.
In this episode, you'll discover:
- The Sears origin story: How saying yes to a panicked car dealer launched a multimillion-dollar career
- The four types of engineering leadership (strategic, operational, technical, product) – and why trying to be all of them will kill your company
- The "Rocket Fuel" moment when Matt's COO told him his million ideas were creating chaos, not inspiration
- Why complacency cost him 15% of revenue – and how to stay growth-focused without burning out
- How to know when you've outgrown your people (and how to have that conversation with integrity)
- Why every founder needs peers, mentors, and "a therapist of some form" to process the weight of leadership
- The shift from building companies for exits to building ecosystems that create meaningful work for hundreds of families
Whether you're a founder struggling to delegate or a leader stuck doing work you hate because you think you have to, Matt's wisdom on leading from your strengths will change how you build.
ABOUT MATT WATSON:
Matt Watson is a Kansas City-based serial entrepreneur and founder of Stackify, VIN Solutions, and FullScale. Over his career, he's created more than 1,000 jobs and helped scale multiple companies to successful exits. He's a passionate advocate for self-aware leadership, building meaningful work, and helping other entrepreneurs scale without losing themselves in the process. Matt is also the author of Product Driven and host of the Startup Hustle podcast.
Connect with Matt:
- Book: Product Driven
- Website: Product Driven (productdriven.com)
- Company: FullScale (fullscale.io)
I hope you enjoy this episode!
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Julia and the Wired to Lead podcast team
Connect with Julia Lefevre on LinkedIn: https://www.linkedin.com/in/juliaklefevre/
Visit the Brave Restoration website here: https://braverestoration.org/