In this episode of The Negotiation, we talk with Sally Zhang, VP of E-commerce here at WPIC Marketing + Technologies. Sally knows e-commerce in China, especially Taobao, given she is one of a select few of Alibaba’s hand-picked “Taobao Lecturers” teaching vendors on Taobao how to run their stores successfully. Naturally she speaks at length on Alibaba’s recommendations to drive e-commerce on their platforms, but we also spoke a great deal about this year’s record-breaking Singles Day and the most effective tactics that both brands and the ecommerce platforms were using. We also spoke about trends in the changing Chinese consumer profile in just the last 12 months alone and where she sees future changes ahead. We also look ahead to 2020 and what we can expect from the next big shopping time of the year in China, Chinese New Year.
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.