Publishers are now suing the layer AI answers are built on. The New York Times and three Tribune papers filed suit against Brave Software, alleging its search index and search API resell their journalism to AI companies and that Ask Brave answers keep readers from clicking through. If index reselling infringes, the same logic could reach Bing and Google.
Next, a working paper from Kaiser and Schulze ("Can Advertising Fund Free AI?", Oct 2026, ~1,900 shops, ~10 billion sessions) finds a paid US ChatGPT visit brought in $0.89 in revenue versus $2.45 for a paid Google Search visit, with conversion at 0.37% versus 1.17%. Paris asks whether ChatGPT ads are a brand channel priced like performance. Organic ChatGPT referrals to shops fell an estimated 5.9% in the 13 weeks after ads launched, though the confidence range includes zero.
Also in this episode:
- Google's Gary Illyes: nothing to announce yet on AI clicks and queries in Search Console, with the UK CMA requiring AI impressions, clicks, and CTR by December 3. Action: baseline your AI impressions by page now.
- AI Overviews for brand names (Apple, Zillow, Coca-Cola) spotted in the right-hand knowledge panel slot on desktop, flagged by David McSweeney and Chris Long. Action: search your own brand this week and screenshot it.
- Turkey's competition authority opens a formal probe into AI Overviews and AI Mode, with interim measures for news publishers. It is the third regulator after Brussels and London.
What is The GEO Show?
The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.
The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.
Episodes mix a few formats:
-
Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.
-
News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.
-
Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.
-
The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.
Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.
Learn more about GEOforge at https://getgeoforge.com.
Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.