The Ecommerce Insights Show

In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn, to get her thoughts about the must-have email marketing campaigns and her best strategies for converting and retaining more subscription customers.

Show Notes

In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn.

Val is known for being the go-to resource for "all things email marketing," but we give special attention to two areas in this episode:
  1. The must-have campaigns and automations to reach "good enough" 
  2. Intermediate strategies for converting and retaining more of your subscription customers
In other words, we share how to check the box for the 20% of email marketing strategies that will get you 80% of the financial results.

We also included a little surprise for our loyal listeners – a live email campaign teardown. Val walks us through her real-life purchasing experience with a brand in the personal care space and shares her thoughts on what they get right as well as where they can improve.

So, if you're looking for a playbook for leveling up your email marketing, or if you want to learn from the actual experiments and campaigns being run by an active brand, this is the episode for you.

BONUS Resource:
Make sure to check out Val's Dinner Party Strategy. It's a collection of resources to help you build an email welcome series that will create an army of loyal customers.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at

What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…