Grit

Can you scale customer support without burning out agents or frustrating customers?

Ping Wu shares how Cresta combines AI and human intelligence into a single system that scales sustainably for companies like United Airlines and Porsche.

In this episode, Ping also breaks down the three constraints that shape automation in the real world: conversation complexity, infrastructure debt, and customer demographics.

Guest: Ping Wu, CEO of Cresta

Connect with Ping Wu
X: https://x.com/ping_wu
LinkedIn: https://www.linkedin.com/in/pingwu/

Connect with Joubin
X: https://x.com/Joubinmir
LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/
Email: grit@kleinerperkins.com

Follow on LinkedIn:
https://www.linkedin.com/company/kpgrit

Follow on X:
https://x.com/KPGrit

​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/ 

Creators and Guests

Host
Joubin Mirzadegan
Partner, Kleiner Perkins

What is Grit?

Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies to make a difference. This series is hosted by Joubin Mirzadegan, go to market operating partner at Kleiner Perkins, a venture capital firm investing in history-making founders.