#10 Just Add Water

Why transport a whole lot of water based products in plastic bottles, when we have perfectly fine water coming out of the faucet at home?

Show Notes

1 million plastic bottles are made, sold and transported every minute on this planet. Beverages, cleaning products, laundry detergents, … We’re storing and transporting a lot of things where the primary ingredient is water. And yet we all have perfectly fine water coming out of our faucets at home. To add insult to injury, why are we flushing our toilets with perfectly potable water? Let’s dive in and hear from three entrepreneurs how we can do more with our tap water.

Topics include: tap water, robinetto, hydraloop, water, plastic, plasticfree, faucet, just add water, ecopods

Guests on this episode:

Raf Schoonbaert - Founder Ecopods
Antwerp, 🇧🇪 Belgium

After working as a representative in the cleaning industry for a couple of years, Raf wondered if there was a better way to store and transport the heavy and bulky cleaning product containers. Spoiler: there is. He is now the man behind Ecopods (Dutch only) – concentrated cleaners wrapped in tiny biodegradable pods. Just add water and shake!

Patrick Doyen - Cofounder Robinetto
Ghent, 🇧🇪 Belgium

A true veteran of the beverage industry, Patrick decided it was time for something else. But it didn’t take long before he returned. Instead of marketing the most popular sodas in the world, he’s now aiming for impact by reducing the amount of water stored and shipped. One billion fewer plastic bottles, that’s Robinetto’s big goal.

Arthur Valkieser - Founder Hydraloop
Leeuwarden, 🇳🇱 Netherlands

Although we should definitely do more with tap water, we should also keep an eye on using it effectively, and smart. Which is how, one day, Arthur found himself pondering. If we would redesign the world, we’d never flush our toilets with drinking water. So he set out to invent a home appliance that recycles and filters our household water: the Hydraloop.

For pictures, additional links, credits and full transcript, visit: https://tomorrowpeople.today/just-add-water

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