From the GTM Cheat Code to ‘The Cheat Code and Friends,’ season 4 kicks off with the core crew only as Justin, Josh and Sean introduce this season's new format and cover some burning topics revealed by the start of the year - better known as 'Board meeting season.'
00:00 Introduction and Setup for New Season
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05:51) Board Meeting Dynamics
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09:03) Board Structure and CEO Support
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11:59) Effective Board Presentations
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15:03) Decision-Making in Board Meetings
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17:59) Go-To-Market Strategies and Challenges
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22:12) Navigating the Marketing and Sales Landscape
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26:10) The Power of Fundamentals in Sales
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34:10) Unlocking Partnerships for Growth
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36:29) Traits of Successful CEOs
Quote of the Show:
"Are you going into a call thinking about what you need to learn from them to be successful? Or are you going in thinking, ‘What do I need to tell them so I'm successful?’ That mentality leads to night and day results.” - Justin Gray
Ways to Tune In:
What is The Cheat Code & Friends?
Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.
Game over.