Demand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller)

What are Google's surprising findings on video advertising?

What is a Network Development Representative role (NDR)?

What frameworks can elevate demand generation strategies?

Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share his insights on building demand generation strategies that align with modern buying behaviors. Justin emphasizes the importance of storytelling, avoiding misguided tactics, and fostering a collaborative, creative marketing culture to drive impactful results, offering actionable takeaways for experienced marketers and leaders.

Jump into the action:

(00:00) Welcome to GTM News Desk
(02:03) Google’s findings on video ads
(05:35) What is a Network Development Representative?
(13:07) Justin Keller on making Demand Gen not suck
(18:29) Storytelling VS hyper-focused content
(24:04) Embracing creativity and turning bad ideas around
(26:53) 30-minute creative marketing session for alternative thinking

Our sources from today’s headlines:
https://www.thinkwithgoogle.com/marketing-strategies/video/ai-analysis-of-youtube-ads/

https://www.commsor.com/playbook/ndr-playbook

Resources:
Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/

Connect with Justin: https://www.linkedin.com/in/justindkeller/
Produced in partnership with: https://shareyourgenius.com/

What is GTM News Desk?

No BS news about B2B Go-To-Market. 



This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.

Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.

Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.