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Roku has doubled its monthly active users to 55 million over the last two years. And a couple weeks ago, they announced they’re building a Shopify app that will enable merchants to easily build, buy, and measure TV streaming ads. This is big. Once it goes live, it’ll be the first self-service TV ad platform. And you’ll be able to measure campaign impact within minutes. Any brand looking to drive traffic and retain customers needs to pay attention.
Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.