Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.
Maker Mixtapes is a podcast about the marketers, founders, and creators building impressive things in their field. From content marketing and SaaS growth to media and personal brands, we'll dissect their successes and playbooks.