Just Be Humans

Summary

In this episode of Just Be Humans, host Danny Murawinski speaks with Anthony Martello, founder of CySec Technologies, about his journey in the IT and cybersecurity space. They discuss the importance of building relationships with clients, the challenges small businesses face in cybersecurity, and the need for transparency and education in the industry. Anthony shares insights from his personal experiences, including his daughter's sailing adventures and his transition to Tampa. The conversation emphasizes the significance of cybersecurity awareness and the evolving landscape of digital marketing for small businesses.

Takeaways

  • Every business deserves dependable IT solutions.
  • Building long-term relationships is key to success.
  • Cybersecurity awareness training is essential for all businesses.
  • Transparency fosters trust and loyalty with clients.
  • Small businesses often overlook their cybersecurity needs.
  • Digital marketing is crucial for business growth today.
  • The human element is the biggest vulnerability in cybersecurity.
  • Education is vital for informed decision-making in IT.
  • Embracing digital presence can lead to personal growth.
  • Fear of negative feedback should not hinder sharing valuable insights.
Chapters

00:00 Introduction to Anthony Martello and SiSec Technologies
03:02 Anthony's Journey into Sailing and Family Life
06:02 Relocation to Tampa and Its Tech Scene
09:08 The Birth of CySec Technologies
12:04 Early Career and First Encounters with Cybersecurity
15:04 Lessons from Mentorship and Building Relationships
20:48 The Importance of Transparency in Client Relationships
27:04 SiSec's Mission to Support Small Businesses
28:59 The Importance of Cybersecurity Awareness
31:11 Challenges in the Cybersecurity Marketplace
34:40 Human Element in Cybersecurity Breaches
39:06 The Shift to Digital Marketing in Cybersecurity
42:23 Overcoming Digital Marketing Hesitations
58:30 Embracing Fear and Educating Yourself

Connect with CySec Technologies and Anthony Martello:

amartello@cysectechnologies.com
C: 813-540-6807
https://cysectechnologies.com/
LinkedIn: https://www.linkedin.com/in/anthony-martello-cysec/


What is Just Be Humans?

Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability.

In a world where authentic connections reign supreme, learn how to finesse the critical human experiences at the heart of your sales, amplifying them digitally to resonate with your Ideal Customer Profile. Each week, we dissect the anatomy of successful sales relationships, crafting offers that not only speak volumes but are poised to echo across the digital expanse.

Danny brings over a decade of experience, connecting B2B ventures with giants from Fortune 500 companies to professional sports teams. His consultative prowess, honed on the snow slopes, now aims to elevate your business strategy through deep dives into the humanistic elements pivotal to relationship-building, alongside cutting-edge digital marketing strategies, tools, and techniques.

Join us for conversations with executives who've mastered the art of growth, navigating their B2B companies to towering figures. "Be Human" is more than a podcast; it's a weekly masterclass in leveraging genuine relationships for exponential digital growth. Tune in, and let's redefine what's possible for your business together.