How can you launch something new without messing with your existing positioning?
- How to identify your target market and create just enough of a description of the new offering to test it with them.
- Different ways to construct a “listening tour” for feedback and constructive criticism depending on your idea and your goal.
- Why you want to prepare a throughline—the compelling story that connects what you’ve been doing to your new thing.
- The value in embracing imperfection and adopting an experimental mindset.
What is The Business of Authority?
How to make a living while you’re making a difference.
A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.