If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.
Click here to register: https://geni.us/PlanWithThePros
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Recorded live at ITTC 2023, David and Lucas are joined by Ryan Giddings, owner of Church Street Garage.
Topics discussed:
How did you get into the industry? (
0:00)
What makes a good shop? (
6:06)
What will happen if you don’t talk to the customer? (
14:11)
You buy the blue sky. (
19:47)
Hard to work for while in a tech position. (
22:02)
Do you ever put your dad voice on? (
24:00)
How can losing clients lead to burnout? (
29:03)
Raise your rates! (
37:37)
The problem with comparing yourself to plumbers. (
44:07)
Knowing what the shops around me are charging. (
51:21)
Working for people who can't afford to pay you. (
53:07)
Educating consumers on how to get discounts. (
1:00:31)
Complaints from customers about trucks. (
1:02:33)