Brand Meet Creator

VIBE CHECK! This episode is jam packed so hold onto your hats. Is it time to diversify platforms? Are influencer pricing norms decreasing? How do you REALLY stand out in the growing creator economy? Sonia is back to discuss smart packaging, new pricing models, how to think less and create more, the future of UGC and of course, new Tiktok It Girls Alix Earle and Emilie Kiser.

Show Notes

VIBE CHECK! This episode is jam packed so hold onto your hats. Is it time to diversify platforms? Are influencer pricing norms decreasing? How do you REALLY stand out in the growing creator economy? Sonia is back to discuss smart packaging, new pricing models, how to think less and create more, the future of UGC and of course, new Tiktok It Girls Alix Earle and Emilie Kiser.

Creators Mentioned:
Alix Earle
Emilie Kiser

Timestamps:
  • [0:37] Sonia is back/If You Like it Like It
  • [10:01] 2023 might be rocky for influencer marketing.
  • [12:45] Being on multiple platforms.
  • [16:40] Think less, post more.
  • [21:12] Pricing and budgets.
  • [27:16] Flexible spending, packages, and more.
  • [32:05] Generating ideas for content.
  • [34:02] UGC and stepping into other forms of income.
  • [41:37] Takeaways.

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Find Harley:
IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

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Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

What is Brand Meet Creator?

Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media.

After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves.

Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career.

Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want.

As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space.

So pull up a chair and grab a notebook … it's time to shed some light on this industry.