Scott Kerr speaks to Raphael Sauleau, CEO of IYC (The International Yacht Company), one of the world’s largest superyacht brokerages, about the health of the luxury yacht market and the shifting buyer demographic. Raphael discusses his main strategic focus since joining as CEO in 2022, how he's navigating a market reversal after the post-pandemic yacht-buying boom, the rising influence of wealthy Millennial yacht owners, and fashion designers taking on superyacht projects. He also talks about how "quiet luxury" hit the superyacht market, why more UHNW owners are adding fitness facilities on their boats, and the role of strategic partnerships with luxury brands in IYC's growth. Plus: How the role of yacht broker has evolved in the new digital era and yachting influencers
Featuring: Raphael Sauleau, CEO of IYC (The International Yacht Company) (iyc.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.