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My guest on today episode is Mike Averto, the Co-Founder & CEO of ChannelApe. We chat about how they help Shopify merchants unify sales and fulfillment operations as they have done for many Shopify merchants including AllBirds, Steve Madden, Kids Shoes, Monster, Skicks, Campus Protein, and more.ChannelApe is Mission Control for Direct to Consumer (D2C) order management operations. The platform is the single source of truth to view & control how orders are fulfilled through 3PLs, warehouses, distributors, retail stores or a combination of some or all of these. Trusted by top Shopify brands to build successful high-touch supply chain solutions for fulfillment.What You Will Learn Today…How to build your own last mile supply chain to offer unique customer experiencesHow that give them a competitive edge against the competitionTake control of your margins, rates, and shipping policiesFulfill faster with smarter distributed order managementSave time by aggregating all of your orders into one unified platformHow to add complementary products to your catalog with fulfillment sync on the originating Shopify brands admin Links And Resources Mentioned In This EpisodeChannelApeChannelApe Shopify AppThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.
My guest on today episode is Mike Averto, the Co-Founder & CEO of ChannelApe. We chat about how they help Shopify merchants unify sales and fulfillment operations as they have done for many Shopify merchants including AllBirds, Steve Madden, Kids Shoes, Monster, Skicks, Campus Protein, and more.
ChannelApe is Mission Control for Direct to Consumer (D2C) order management operations. The platform is the single source of truth to view & control how orders are fulfilled through 3PLs, warehouses, distributors, retail stores or a combination of some or all of these. Trusted by top Shopify brands to build successful high-touch supply chain solutions for fulfillment.
I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!
Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!
This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.
Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com