Reputation Matters with Crayton Webb

What’s it like to work behind the scenes at “The Happiest Place on Earth”?  Bernadette Davis, founder and chief strategist of Dallas-based Bernadette Davis Communications, shares her experience as a communications professional at Disney and reveals how that experience helped her tap into the secrets of smart and strategic employee communications. Also in this episode, a thought-provoking conversation about the critical roles of diversity, equity and inclusion in modern business practices.

What is Reputation Matters with Crayton Webb?

Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.