Inside BS Show

What’s the difference between marketing and selling? Why do businesspeople need to do both? In this show, I talk about the purpose of your sales and marketing process – it generates awareness and converts prospects into clients.
https://youtu.be/Ft2R0Qfpg0E
Content creation is an example of marketing. You offer people a free taste of what you do. You provide some helpful information, and people respond by expressing their interest. This is where selling comes in. You qualify your prospects and guide them through your sales process to win them as clients.
The difference between marketing and selling is that marketing is all about greasing the wheels, while selling is all about getting the car across the finish line. Your sales and marketing process can be viewed as your client’s complete journey to doing business with you.
This is what marketing does:
- Attracts traffic and creates buzz.
- Positions you as an expert.
- Differentiates you from your competitors.
- Creates word-of-mouth evangelists.
- Simplifies conversion.
Here’s what selling does:
- Converts prospects into clients.
- Secures referrals.
- Presents new ideas to win recurring business.
- Grows revenue and deepens business relationships.
Together, sales and marketing give you:
- Leverage for reaching a wide audience.
- The ability to help different niches.
- High return on your time investment.
- Confidence in your own expertise.
- Optimal positioning.
In my video, I offer specific case studies to illustrate the difference between marketing and selling. I talk about what the sales and marketing process might look like for a yoga instructor or for a trusts-and-estates attorney.
Both professionals use a combination of sales and marketing. They educate their audience with articles and speeches, nurture prospects, and offer value – all steps leading to closing deals.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Notes

What’s the difference between marketing and selling? Why do businesspeople need to do both? In this show, I talk about the purpose of your sales and marketing process – it generates awareness and converts prospects into clients.
https://youtu.be/Ft2R0Qfpg0E
Content creation is an example of marketing. You offer people a free taste of what you do. You provide some helpful information, and people respond by expressing their interest. This is where selling comes in. You qualify your prospects and guide them through your sales process to win them as clients.
The difference between marketing and selling is that marketing is all about greasing the wheels, while selling is all about getting the car across the finish line. Your sales and marketing process can be viewed as your client’s complete journey to doing business with you.
This is what marketing does:
- Attracts traffic and creates buzz.
- Positions you as an expert.
- Differentiates you from your competitors.
- Creates word-of-mouth evangelists.
- Simplifies conversion.
Here’s what selling does:
- Converts prospects into clients.
- Secures referrals.
- Presents new ideas to win recurring business.
- Grows revenue and deepens business relationships.
Together, sales and marketing give you:
- Leverage for reaching a wide audience.
- The ability to help different niches.
- High return on your time investment.
- Confidence in your own expertise.
- Optimal positioning.
In my video, I offer specific case studies to illustrate the difference between marketing and selling. I talk about what the sales and marketing process might look like for a yoga instructor or for a trusts-and-estates attorney.
Both professionals use a combination of sales and marketing. They educate their audience with articles and speeches, nurture prospects, and offer value – all steps leading to closing deals.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.