Erika on "Building in Public"

If you’re in a small business, chances are you’re wearing the marketing and social media hat. Being close to the heart of your business makes you the best person for the job, but sometimes it can be hard to share the type of content that really connects you to your audience and converts them into customers. How much do you share? Are you holding back from your audience or are you transparent? In this episode I look into the marketing concept of ‘building in public’, what it means, who is doing it well and how you could use this approach with your business or brand.

Mentioned in this episode was Paynter Jacket - find them online or on Instagram

Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas. 

Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.

Join the Small Town Business conversation on Instagram or Facebook or visit us online.

The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.

Audio production by Jetstreamer.

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.

What is Small Town Business with Erika McInerney?

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.

Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.

Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.

Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.

Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.