Digital loyalty apps: Game-changing benefits

On the podcast today we're exploring the rise of digital loyalty apps and how these tools are revolutionising the way operators engage with their customers.

We first speak with two leading coffee shop app developers, Miles Bailey and Tim Silbermann, Founders of RWRD and Ali Al Ebrahim, Founder and CEO, COFE App, to understand the vast benefits these technologies can generate for operators.

We then speak with James Flett, Head of Marketing, Caffè Nero to find out how the brand uses gamification and personalised communication to drive engagement and repeat business.

Credits music: "Prey" by Kavalla in collaboration with The Coffee Music Project and SEB Collective

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast