Hey, Bo here.
I wanted to share with you what I would do if I had to start my
business over again from zero.
If I had no audience, no product, nothing.
What would I do to get to, let's say, six figures in profit in less than a year?
Now, at this point on my journey, I've built two different
digital product businesses to multiple six figures in profit.
And both of those businesses, I got to six figures in their
very first year of existence.
But prior to those successes, I had about seven years of failure.
I went through so much painful trial and error to figure out how this game works.
I got my start back in 2013 and at that point I bought into the dream
that everybody sells you the dream of selling digital products and online
courses and stuff, and having the the freedom lifestyle and the passive income.
And all of that.
I'm sure you're familiar with that because people are still selling
that dream to this very day.
But what most people realize when they get into this game is that it's not as easy
as people make it seem, and there's a lot of nuances and subtleties to this game.
And things that you can't really anticipate until you go through it.
And so I learned the hard way you could say through just a lot of painful failure.
And so my mission is just to make your journey easier by just sharing the lessons
I've learned over the years and helping you avoid the common mistakes that can
keep you stuck for years and years.
So I don't want you to have to go through what I did, and so you would probably
be wise to listen to this and take this advice because it took me too long.
To take this advice myself.
So in 2020, that was the year that I finally had my breakthrough in business,
and I hit six figures in a year with purely low ticket digital products.
At the time, I had a $200 online course that I was selling, and that
was the year that I decided to take a simple piece of advice that I had
heard from other people, and that is basically to keep it simple, stupid.
To keep it simple, because at that, or prior to that point, I was
trying everything in any, anything.
I was selling a new digital product every month or two, you know, launching
a, a bunch of different things, trying a million different things, trying
affiliate marketing, email marketing, all the social media platforms, blogging,
YouTube ads, uh, high ticket, low ticket, everything you could think of.
I tried it, but the problem was I never stuck with any one thing long enough.
To see success.
And that was part of the problem.
So in 2020 or 2019 or so, I started to ask myself, okay, what do I really want?
And if I could have anything, what would it be?
And then I decided, well, if I had anything, it would be probably
just to have like a good amount of income, like say 20 KA month
coming through from digital products in a very passive sort of way.
And to have, to not have to work that much and to have a lot
of passive income and freedom.
Right?
So that was what I wanted.
And so I decided, okay, what is the simplest path forward
for me to achieve that?
And so I decided, well, probably it's selling this online course that I had.
It was a $200 course, and just choosing like one way of selling
it, one social media platform, one lead generation strategy.
And then just trying to sell as many of these, uh, courses,
as many copies as possible.
And so that's what I did, and that was the first year that I finally hit six figures.
And it was because I decided to just focus on one thing.
And even if it didn't work right away, I just kept improving what I was doing
instead of jumping to a new opportunity.
Or launching a new product or trying a new social media platform, I decided to
just get better and better and better at the thing I was already doing.
And this is the big mistake that most people make.
I see people making this all the time, is instead of improving upon
the thing they're already doing, they try something brand new.
And when you try something brand new, you're basically starting back at zero.
You have no momentum.
You have no forward motion, and so you're starting from zero pushing
this boulder up a hill, and you wonder why you're stressed and burnout.
It's because you keep restarting, you keep starting over.
Instead of building momentum with one thing and then continuing with that
thing until the momentum builds and builds and builds, until that thing
becomes easy and almost effortless.
That's the point you want to get to in your business, but you're never
able to get there if you don't.
If like, if you keep jumping to new things and starting over.
Right.
So that was the big thing.
One of the biggest things that I think changed the game for me was
just learning how to focus and do fewer things but do them better.
And I honestly think that's, that's even more important today than ever, because
today there's more competition than ever.
There's more creators than ever trying to sell their product or service.
And so one way that you can stand out in this game is by doing.
The opposite of what everybody else is doing.
Everybody else is doing a million different things.
They're launching new products all the time.
They're promoting new stuff all the time.
They're doing a million different social media platforms at the same time and,
and spreading their energy thin, and they have this very frantic energy.
You can stand out though by doing the opposite, by doing a few things,
by just having one good product and making that product better and better
and better and better over time.
And by having your product be the differentiator kind of, and just having
a better product than anybody else and better marketing for that product than
anybody else has for their product because most people are not able to,
to focus on one product for years.
And to con continuously improve the marketing around that product for years.
Imagine how good you could get at that one thing if you focused
on it for the next five years.
How good do you think your product would be if you just constantly
improved it for the next five years?
How good do you think your marketing for that product would be if you just
kept, kept improving the marketing for that product for the next five years?
You would be in the top 0.1%
of your industry if you just did that.
If you jump from thing to thing to thing though, and jump to new
opportunities all the time, you're basically always starting back at zero.
And you're a beginner.
You're a beginner again.
Instead of becoming the expert, becoming the leader in your industry,
you're constantly repositioning yourself as the beginner.
You're constantly starting over at zero, and so that's the one thing
that you can change right now.
That will change, probably, that will change your life more than anything.
It's just.
Deciding to commit to one thing and saying, I'm going to be the
best at this, at this one thing.
I'm gonna avoid the shiny objects, avoid the distractions.
I'm gonna stop listening to what everybody else is saying that I should
do or shouldn't do, and I'm just gonna decide what I want and I'm gonna go all.
Now there's a lot of nuances and subtleties to this.
Like for example, maybe you don't have just one product in your business.
Maybe that's not realistic.
Maybe you have a couple products that's okay, but you have to have
a strategy, and yet each product that you have in your business has
to be built for a specific purpose.
So in my, uh, two businesses that I've had that I've scaled to
six figures in their first year.
The way that I did it is I started with a low ticket product, and I
think this is really important.
I, I think this is the opposite of what a lot of people do.
A lot of people are taught that you should build your audience
first before you create a product.
That is a huge mistake, I think, because then you're
just creating all this content.
You're not getting paid for it.
You're just posting on social media every day for what?
You have nothing to sell people, so why are you posting
all this content, you know?
So I think that's a mistake focusing on your audience first before the product.
Because what's the point of building an audience if, if you don't even understand
the problem that you're solving for that audience and you don't have something to
monetize that audience, you know, like you're just working for free, basically.
Or some people will tell you to sell a service at first, like a a done for
you service or one-to-one coaching.
And it's not that that's bad advice, but you have to look at everything
in terms of opportunity cost.
If you spend all your time delivering, done for you services and one-to-one
coaching, you're probably not gonna have a lot of time left to develop a product.
And a product is what's gonna make your business scalable and what's
actually gonna give you freedom.
Services are not very scalable, one-to-one.
Coaching is not scalable.
And so if you want that freedom lifestyle that a lot of people dream about, you
have to have a product based business, not not a service based business, because
products can be duplicated and scaled.
It's just as easy to sell one product as it is to sell a thousand products.
So you, you basically uncap your earning potential and you can earn as much as
you want basically without having to work extra hours in order to do it.
And the way you have that kind of business is you build a product based
business, not a service-based business.
So that's an important distinction to make, I think.
And so if I were starting over from zero, what I would do is, the same thing that
I've done in two, two different businesses now, is I would start with the product.
I would start with a product that solves a specific problem
for a specific group of people.
I would start with a low ticket product because that's easy to
build, it's easy to validate.
And also the, the benefit of low ticket products is they're very passive.
You can sell them organically, you could sell them with paid ads.
Um, if you use paid ads, you can sell a lot of them, like very quickly and scale
your business extremely fast, or you could sell it with organic and it's easy to sell
because, I mean, and people think like low ticket isn't good because you don't make a
lot of money, but because low ticket is so easy to sell, you can sell a lot of them.
You know, like even if you're just using organic marketing, which I
wouldn't recommend only using organic marketing, but even if you were.
Let's say you have a hundred dollars product that you're selling.
It's not that hard to sell, like a few copies a day of a hundred dollars
product, even with just organic.
So a few, a few copies a day of your a hundred dollars product, that's like
a $10,000 a month business, you know?
So you could have a lot of freedom in your life just by selling one
low ticket product, you know?
And that is how I would start.
That's probably how I would get to my first six figures, is I would
just sell one low ticket product.
I would get it selling organically, and then I would start running paid
ads to that low ticket product, and then I would use that to scale much,
much faster, scale that to like 20, 30, 40, 50 sales per day and use that to
grow my audience so that I don't have to post on social media all the time.
So I would use that low ticket product as leverage in order to make
a little income for myself in the meantime, to give myself freedom.
Um, to have a, a stable income and passive income coming through at least enough to
like, you know, cover the bills and stuff.
I would use that low ticket product to do that.
I would run ads to it to scale my audience quickly, and then the only
thing I would do after that is I would just launch one core or signature offer.
I would probably make that an online course or a group coaching program,
and I would price that somewhere between a thousand and $5,000.
And I wouldn't focus on anything else besides those two things until I was
at at least seven figures in profit.
And most people think that they need more than that.
Most people think that they need a full product suite and all these things, and
a low ticket and a mid ticket, and a high ticket product and a subscription, and.
All of these moving pieces, but each product that you build, you
have to realize, like each product is its own business, basically.
Each product you have to develop the product, you have to develop the,
the sales page and the marketing material, and you have to make
content that sells that product.
And there's a whole lot of things that go into just selling one product.
So every time you create a new product in your business, you're basically starting
over again and you're having to rebuild a, a business from, from scratch, basically.
And, and there's a lot more that goes into it than most people realize.
And so for the first year, if I wanted to just get to six figures in my first year,
I would just sell one low ticket product.
That's it.
Maybe I would add a couple upsells into that low ticket funnel just to
increase my average order value to make a little bit more per customer.
That could also help me scale better with the, with the ads.
If I increased my average order value, maybe I would do that, but it would
basically be just one low ticket product.
That's how I'd get to my first six figures.
Once I got to six figures with that one product.
Then I would add a signature offer on the backend, a premium course or
group coaching program or something.
And I would use that to maximize the amount of profit that I make
per customer from these people buying my low ticket product.
I would then sell them my higher price product, right?
And then because that price, that that core product is higher
priced, it's a lot easier to hit.
An extra six figures in profit from that.
Like for example, if you have a thousand dollars product that you're selling,
you only need to sell a hundred of them per year to make an extra six figures.
You know?
Or if you sell a thousand of them, that's an extra million dollars.
And so I really hope you can see that this game is a lot simpler than you might have
been led to believe by a lot of people out there because a lot of people make
their living by selling you complexity.
They try to make things sound more complex than they are, because if they're
complex, then you think, oh, there's this, there's something that I'm missing.
I, I need to know this, this super fancy tactic or strategy
first before I can move forward.
You know, like, and you buy into their stuff because they make it overly complex.
And that is a marketing tactic that a lot of people use, is they make things seem
more complex than they are, you know?
And I don't wanna say it's easy, it is simple, but it's not easy.
It's simple.
Uh, scaling a business is, is actually very simple.
You don't need that many things in order to scale a business.
Like again, if I wanted to get to seven figures, I would just have two products.
I would have a low ticket product or a low ticket funnel, and then I
would have a signature offer that I sell between one and $5,000.
And I would just focus on that for like the next five years.
Really, I wouldn't do anything else.
That is the simplest path to get where you're trying to go.
Easy.
No, simple.
Yes, because all you have to do then is just continuously refine
the things you're already doing, and over time, everything gets easier.
Once you launch your product, it's easier to launch it again
because you already created all the things that you need to launch it.
You have a sales page ready, maybe the product is built out a little bit.
And so every time you launch it, it's easier and easier and easier because you
can reuse things that you already created.
That's how you create leverage for yourself once you validate your
low ticket offer, for example.
It's very easy to keep selling it because you can just, you know, create
a system, an automated system that sells it, and then you can just gradually
improve it, tweak it to make it slightly more profitable, make it sell a little
bit, little bit better, increase the conversion rate by adding certain elements
to the sales page, and you can just constantly refine it slowly over time
and make it better and better and better.
And that is how you stand out.
That's how you create products that people actually wanna buy.
It's by constantly improving your product.
Like look at Apple.
I think Apple is a great example.
Look at the iPhone, which just came out.
I finally upgraded, by the way, I got the iPhone 17.
I've been using the iPhone 13 for, for quite a while, so I decided
it, it's a good time to upgrade.
But I think iPhone is a good example because if you look at it.
It's basically the same product every year.
The iPhone is the same product.
It's just slightly improved from the year prior, right?
So all Apple is doing is they're just iterating and improving on
the same product over and over and over again, and people keep buying
it over and over and over again.
So I want you to have that same mindset when it comes to
your product and your business.
Instead of launching a new product, go back to the product you already have.
And just make it better and better and better.
If you make your product better, you make your marketing better,
it's be gonna become easier to sell.
More people are gonna buy it.
It's gonna be more desirable because you keep improving it.
You know, it becomes more refined over time, more attractive.
You can add different things to the product to make it
better and easier to sell.
You can add bonuses, you could improve the, the marketing material.
You could add a new webinar to sell it or something like You can constantly.
Make better marketing, you can improve the product itself.
You can drive more traffic to the product by maybe running ads to
your low ticket offer and increase the lead flow in your business.
And then you make more sales that way too.
So it's just, it's just so much easier to scale one thing than
it is to scale multiple things.
So that is the big lesson that I've learned on my journey.
And trust me, it's not easy for me because.
I am a very multi-passionate person.
I have a lot of ideas.
I have a lot of ideas for products that I want to create, but I have to constantly
remind myself like, Hey, you could do this other thing, but you would take
a big hit in your revenue probably, and it would be a distraction mostly.
So you have to be careful about following the things that excite you in the moment,
because those might not be the best idea.
Usually they're not.
Yeah.
Now, sure, someday you can do those things, but in most cases
right now is not the right time.
Right now is when you need to double down.
Right now is when you need to focus on fewer things, but do those, those
few things very well because that is what's gonna make you stand out in
this world where most people are just focused on short term gratification.
They just wanna launch their product real quick and get it out there so
they can make a, make some quick cash.
And then they ditch the product and they never improve it, and they never
relaunch it, and they go on to the next thing and chase the next shiny object.
You know, that's what most people are doing.
And if you're like most people, you're gonna get the results that most people
get, which aren't very great results.
If you want to be one of the best, if you wanna make the
most amount of money you can.
If you wanna be recognized as an expert, as a leader in your industry,
then just do fewer things, but be the best in the world at those things.
I hope this helps.
I'll talk to you soon.
Let me know if you have any questions.
Cheers.