WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:00.570 Hey, Bo here. 00:00:00.570 --> 00:00:03.509 I wanted to share with you what I would do if I had to start my 00:00:03.509 --> 00:00:05.790 business over again from zero. 00:00:06.060 --> 00:00:08.670 If I had no audience, no product, nothing. 00:00:09.000 --> 00:00:13.590 What would I do to get to, let's say, six figures in profit in less than a year? 00:00:14.009 --> 00:00:16.320 Now, at this point on my journey, I've built two different 00:00:16.320 --> 00:00:19.259 digital product businesses to multiple six figures in profit. 00:00:19.470 --> 00:00:22.350 And both of those businesses, I got to six figures in their 00:00:22.350 --> 00:00:24.360 very first year of existence. 00:00:24.884 --> 00:00:29.835 But prior to those successes, I had about seven years of failure. 00:00:30.285 --> 00:00:36.884 I went through so much painful trial and error to figure out how this game works. 00:00:37.095 --> 00:00:42.225 I got my start back in 2013 and at that point I bought into the dream 00:00:42.225 --> 00:00:46.485 that everybody sells you the dream of selling digital products and online 00:00:46.485 --> 00:00:50.925 courses and stuff, and having the the freedom lifestyle and the passive income. 00:00:51.244 --> 00:00:52.055 And all of that. 00:00:52.384 --> 00:00:55.505 I'm sure you're familiar with that because people are still selling 00:00:55.505 --> 00:00:57.065 that dream to this very day. 00:00:57.365 --> 00:01:01.474 But what most people realize when they get into this game is that it's not as easy 00:01:01.474 --> 00:01:06.009 as people make it seem, and there's a lot of nuances and subtleties to this game. 00:01:06.825 --> 00:01:11.204 And things that you can't really anticipate until you go through it. 00:01:11.595 --> 00:01:15.975 And so I learned the hard way you could say through just a lot of painful failure. 00:01:15.975 --> 00:01:20.414 And so my mission is just to make your journey easier by just sharing the lessons 00:01:20.414 --> 00:01:24.315 I've learned over the years and helping you avoid the common mistakes that can 00:01:24.315 --> 00:01:26.715 keep you stuck for years and years. 00:01:27.075 --> 00:01:30.674 So I don't want you to have to go through what I did, and so you would probably 00:01:30.674 --> 00:01:35.985 be wise to listen to this and take this advice because it took me too long. 00:01:36.595 --> 00:01:38.305 To take this advice myself. 00:01:38.755 --> 00:01:43.585 So in 2020, that was the year that I finally had my breakthrough in business, 00:01:43.585 --> 00:01:48.985 and I hit six figures in a year with purely low ticket digital products. 00:01:49.674 --> 00:01:55.075 At the time, I had a $200 online course that I was selling, and that 00:01:55.075 --> 00:01:59.455 was the year that I decided to take a simple piece of advice that I had 00:01:59.455 --> 00:02:05.365 heard from other people, and that is basically to keep it simple, stupid. 00:02:06.255 --> 00:02:11.595 To keep it simple, because at that, or prior to that point, I was 00:02:11.595 --> 00:02:13.215 trying everything in any, anything. 00:02:13.215 --> 00:02:17.055 I was selling a new digital product every month or two, you know, launching 00:02:17.055 --> 00:02:19.965 a, a bunch of different things, trying a million different things, trying 00:02:19.965 --> 00:02:24.555 affiliate marketing, email marketing, all the social media platforms, blogging, 00:02:24.555 --> 00:02:29.894 YouTube ads, uh, high ticket, low ticket, everything you could think of. 00:02:30.075 --> 00:02:35.325 I tried it, but the problem was I never stuck with any one thing long enough. 00:02:35.835 --> 00:02:36.885 To see success. 00:02:36.885 --> 00:02:38.385 And that was part of the problem. 00:02:38.835 --> 00:02:45.345 So in 2020 or 2019 or so, I started to ask myself, okay, what do I really want? 00:02:45.704 --> 00:02:48.105 And if I could have anything, what would it be? 00:02:48.734 --> 00:02:53.115 And then I decided, well, if I had anything, it would be probably 00:02:53.325 --> 00:02:57.914 just to have like a good amount of income, like say 20 KA month 00:02:57.974 --> 00:03:03.285 coming through from digital products in a very passive sort of way. 00:03:03.750 --> 00:03:07.650 And to have, to not have to work that much and to have a lot 00:03:07.650 --> 00:03:09.000 of passive income and freedom. 00:03:09.000 --> 00:03:09.240 Right? 00:03:09.240 --> 00:03:10.260 So that was what I wanted. 00:03:10.260 --> 00:03:13.110 And so I decided, okay, what is the simplest path forward 00:03:13.500 --> 00:03:14.550 for me to achieve that? 00:03:15.060 --> 00:03:19.560 And so I decided, well, probably it's selling this online course that I had. 00:03:19.560 --> 00:03:24.210 It was a $200 course, and just choosing like one way of selling 00:03:24.210 --> 00:03:27.480 it, one social media platform, one lead generation strategy. 00:03:28.019 --> 00:03:32.010 And then just trying to sell as many of these, uh, courses, 00:03:32.069 --> 00:03:33.809 as many copies as possible. 00:03:34.380 --> 00:03:38.579 And so that's what I did, and that was the first year that I finally hit six figures. 00:03:38.609 --> 00:03:41.849 And it was because I decided to just focus on one thing. 00:03:42.390 --> 00:03:47.039 And even if it didn't work right away, I just kept improving what I was doing 00:03:47.369 --> 00:03:49.650 instead of jumping to a new opportunity. 00:03:49.995 --> 00:03:55.155 Or launching a new product or trying a new social media platform, I decided to 00:03:55.155 --> 00:03:58.995 just get better and better and better at the thing I was already doing. 00:03:59.595 --> 00:04:01.845 And this is the big mistake that most people make. 00:04:01.845 --> 00:04:06.285 I see people making this all the time, is instead of improving upon 00:04:06.285 --> 00:04:09.375 the thing they're already doing, they try something brand new. 00:04:09.945 --> 00:04:13.245 And when you try something brand new, you're basically starting back at zero. 00:04:13.875 --> 00:04:15.135 You have no momentum. 00:04:15.495 --> 00:04:19.845 You have no forward motion, and so you're starting from zero pushing 00:04:19.845 --> 00:04:24.315 this boulder up a hill, and you wonder why you're stressed and burnout. 00:04:24.585 --> 00:04:28.515 It's because you keep restarting, you keep starting over. 00:04:29.414 --> 00:04:33.674 Instead of building momentum with one thing and then continuing with that 00:04:33.674 --> 00:04:37.455 thing until the momentum builds and builds and builds, until that thing 00:04:37.455 --> 00:04:40.065 becomes easy and almost effortless. 00:04:40.815 --> 00:04:43.245 That's the point you want to get to in your business, but you're never 00:04:43.245 --> 00:04:44.924 able to get there if you don't. 00:04:45.315 --> 00:04:48.015 If like, if you keep jumping to new things and starting over. 00:04:48.015 --> 00:04:48.164 Right. 00:04:49.079 --> 00:04:50.640 So that was the big thing. 00:04:50.640 --> 00:04:54.120 One of the biggest things that I think changed the game for me was 00:04:54.120 --> 00:04:58.980 just learning how to focus and do fewer things but do them better. 00:04:59.460 --> 00:05:03.690 And I honestly think that's, that's even more important today than ever, because 00:05:03.690 --> 00:05:05.970 today there's more competition than ever. 00:05:06.270 --> 00:05:10.530 There's more creators than ever trying to sell their product or service. 00:05:10.530 --> 00:05:14.370 And so one way that you can stand out in this game is by doing. 00:05:15.150 --> 00:05:16.920 The opposite of what everybody else is doing. 00:05:16.920 --> 00:05:19.440 Everybody else is doing a million different things. 00:05:19.440 --> 00:05:21.180 They're launching new products all the time. 00:05:21.180 --> 00:05:23.370 They're promoting new stuff all the time. 00:05:23.370 --> 00:05:26.400 They're doing a million different social media platforms at the same time and, 00:05:26.400 --> 00:05:30.030 and spreading their energy thin, and they have this very frantic energy. 00:05:31.260 --> 00:05:36.030 You can stand out though by doing the opposite, by doing a few things, 00:05:36.119 --> 00:05:39.720 by just having one good product and making that product better and better 00:05:39.720 --> 00:05:41.010 and better and better over time. 00:05:41.220 --> 00:05:45.389 And by having your product be the differentiator kind of, and just having 00:05:45.389 --> 00:05:48.899 a better product than anybody else and better marketing for that product than 00:05:48.899 --> 00:05:52.020 anybody else has for their product because most people are not able to, 00:05:52.200 --> 00:05:54.089 to focus on one product for years. 00:05:54.175 --> 00:05:57.625 And to con continuously improve the marketing around that product for years. 00:05:57.805 --> 00:06:01.645 Imagine how good you could get at that one thing if you focused 00:06:01.645 --> 00:06:03.025 on it for the next five years. 00:06:03.625 --> 00:06:06.415 How good do you think your product would be if you just constantly 00:06:06.415 --> 00:06:07.885 improved it for the next five years? 00:06:08.155 --> 00:06:11.425 How good do you think your marketing for that product would be if you just 00:06:11.425 --> 00:06:14.635 kept, kept improving the marketing for that product for the next five years? 00:06:14.965 --> 00:06:18.235 You would be in the top 0.1% 00:06:18.295 --> 00:06:20.245 of your industry if you just did that. 00:06:21.045 --> 00:06:23.565 If you jump from thing to thing to thing though, and jump to new 00:06:23.565 --> 00:06:26.205 opportunities all the time, you're basically always starting back at zero. 00:06:26.205 --> 00:06:27.105 And you're a beginner. 00:06:27.435 --> 00:06:28.575 You're a beginner again. 00:06:28.905 --> 00:06:32.115 Instead of becoming the expert, becoming the leader in your industry, 00:06:32.325 --> 00:06:35.685 you're constantly repositioning yourself as the beginner. 00:06:35.775 --> 00:06:39.375 You're constantly starting over at zero, and so that's the one thing 00:06:39.375 --> 00:06:40.845 that you can change right now. 00:06:41.685 --> 00:06:45.075 That will change, probably, that will change your life more than anything. 00:06:45.105 --> 00:06:45.795 It's just. 00:06:46.305 --> 00:06:51.585 Deciding to commit to one thing and saying, I'm going to be the 00:06:51.585 --> 00:06:53.955 best at this, at this one thing. 00:06:53.985 --> 00:06:57.705 I'm gonna avoid the shiny objects, avoid the distractions. 00:06:57.705 --> 00:07:00.345 I'm gonna stop listening to what everybody else is saying that I should 00:07:00.345 --> 00:07:04.575 do or shouldn't do, and I'm just gonna decide what I want and I'm gonna go all. 00:07:05.985 --> 00:07:08.745 Now there's a lot of nuances and subtleties to this. 00:07:08.865 --> 00:07:12.645 Like for example, maybe you don't have just one product in your business. 00:07:12.645 --> 00:07:13.875 Maybe that's not realistic. 00:07:13.875 --> 00:07:16.934 Maybe you have a couple products that's okay, but you have to have 00:07:16.934 --> 00:07:20.265 a strategy, and yet each product that you have in your business has 00:07:20.265 --> 00:07:22.485 to be built for a specific purpose. 00:07:22.815 --> 00:07:26.414 So in my, uh, two businesses that I've had that I've scaled to 00:07:26.414 --> 00:07:28.005 six figures in their first year. 00:07:28.560 --> 00:07:33.900 The way that I did it is I started with a low ticket product, and I 00:07:33.900 --> 00:07:35.130 think this is really important. 00:07:35.130 --> 00:07:37.590 I, I think this is the opposite of what a lot of people do. 00:07:38.010 --> 00:07:40.650 A lot of people are taught that you should build your audience 00:07:40.650 --> 00:07:42.690 first before you create a product. 00:07:42.840 --> 00:07:45.030 That is a huge mistake, I think, because then you're 00:07:45.030 --> 00:07:46.860 just creating all this content. 00:07:46.860 --> 00:07:48.210 You're not getting paid for it. 00:07:48.540 --> 00:07:51.180 You're just posting on social media every day for what? 00:07:51.330 --> 00:07:53.430 You have nothing to sell people, so why are you posting 00:07:53.430 --> 00:07:54.180 all this content, you know? 00:07:55.020 --> 00:07:58.440 So I think that's a mistake focusing on your audience first before the product. 00:07:58.440 --> 00:08:02.160 Because what's the point of building an audience if, if you don't even understand 00:08:02.160 --> 00:08:04.890 the problem that you're solving for that audience and you don't have something to 00:08:04.890 --> 00:08:08.129 monetize that audience, you know, like you're just working for free, basically. 00:08:08.789 --> 00:08:13.319 Or some people will tell you to sell a service at first, like a a done for 00:08:13.319 --> 00:08:15.359 you service or one-to-one coaching. 00:08:16.079 --> 00:08:19.620 And it's not that that's bad advice, but you have to look at everything 00:08:19.620 --> 00:08:21.329 in terms of opportunity cost. 00:08:21.600 --> 00:08:24.720 If you spend all your time delivering, done for you services and one-to-one 00:08:24.720 --> 00:08:29.100 coaching, you're probably not gonna have a lot of time left to develop a product. 00:08:29.549 --> 00:08:32.789 And a product is what's gonna make your business scalable and what's 00:08:32.789 --> 00:08:34.200 actually gonna give you freedom. 00:08:34.589 --> 00:08:37.470 Services are not very scalable, one-to-one. 00:08:37.470 --> 00:08:38.765 Coaching is not scalable. 00:08:39.615 --> 00:08:42.944 And so if you want that freedom lifestyle that a lot of people dream about, you 00:08:42.944 --> 00:08:48.944 have to have a product based business, not not a service based business, because 00:08:48.944 --> 00:08:51.645 products can be duplicated and scaled. 00:08:51.944 --> 00:08:56.775 It's just as easy to sell one product as it is to sell a thousand products. 00:08:57.120 --> 00:09:02.100 So you, you basically uncap your earning potential and you can earn as much as 00:09:02.100 --> 00:09:06.480 you want basically without having to work extra hours in order to do it. 00:09:06.870 --> 00:09:10.080 And the way you have that kind of business is you build a product based 00:09:10.080 --> 00:09:12.240 business, not a service-based business. 00:09:12.300 --> 00:09:14.400 So that's an important distinction to make, I think. 00:09:15.420 --> 00:09:19.530 And so if I were starting over from zero, what I would do is, the same thing that 00:09:19.530 --> 00:09:23.130 I've done in two, two different businesses now, is I would start with the product. 00:09:23.340 --> 00:09:26.460 I would start with a product that solves a specific problem 00:09:26.910 --> 00:09:28.740 for a specific group of people. 00:09:29.160 --> 00:09:31.650 I would start with a low ticket product because that's easy to 00:09:31.650 --> 00:09:33.450 build, it's easy to validate. 00:09:33.990 --> 00:09:37.800 And also the, the benefit of low ticket products is they're very passive. 00:09:37.980 --> 00:09:40.950 You can sell them organically, you could sell them with paid ads. 00:09:41.505 --> 00:09:45.555 Um, if you use paid ads, you can sell a lot of them, like very quickly and scale 00:09:45.555 --> 00:09:50.085 your business extremely fast, or you could sell it with organic and it's easy to sell 00:09:50.085 --> 00:09:54.795 because, I mean, and people think like low ticket isn't good because you don't make a 00:09:54.795 --> 00:09:59.175 lot of money, but because low ticket is so easy to sell, you can sell a lot of them. 00:09:59.175 --> 00:10:02.205 You know, like even if you're just using organic marketing, which I 00:10:02.205 --> 00:10:05.205 wouldn't recommend only using organic marketing, but even if you were. 00:10:06.000 --> 00:10:08.040 Let's say you have a hundred dollars product that you're selling. 00:10:08.430 --> 00:10:11.790 It's not that hard to sell, like a few copies a day of a hundred dollars 00:10:11.790 --> 00:10:13.710 product, even with just organic. 00:10:14.190 --> 00:10:16.920 So a few, a few copies a day of your a hundred dollars product, that's like 00:10:16.920 --> 00:10:19.109 a $10,000 a month business, you know? 00:10:19.109 --> 00:10:23.310 So you could have a lot of freedom in your life just by selling one 00:10:23.310 --> 00:10:24.420 low ticket product, you know? 00:10:24.839 --> 00:10:26.310 And that is how I would start. 00:10:26.310 --> 00:10:29.160 That's probably how I would get to my first six figures, is I would 00:10:29.160 --> 00:10:30.390 just sell one low ticket product. 00:10:30.944 --> 00:10:34.065 I would get it selling organically, and then I would start running paid 00:10:34.065 --> 00:10:37.485 ads to that low ticket product, and then I would use that to scale much, 00:10:37.485 --> 00:10:42.735 much faster, scale that to like 20, 30, 40, 50 sales per day and use that to 00:10:42.735 --> 00:10:45.615 grow my audience so that I don't have to post on social media all the time. 00:10:46.035 --> 00:10:49.980 So I would use that low ticket product as leverage in order to make 00:10:49.980 --> 00:10:52.935 a little income for myself in the meantime, to give myself freedom. 00:10:53.415 --> 00:10:58.455 Um, to have a, a stable income and passive income coming through at least enough to 00:10:58.455 --> 00:11:00.465 like, you know, cover the bills and stuff. 00:11:01.125 --> 00:11:02.925 I would use that low ticket product to do that. 00:11:03.015 --> 00:11:06.855 I would run ads to it to scale my audience quickly, and then the only 00:11:06.855 --> 00:11:13.125 thing I would do after that is I would just launch one core or signature offer. 00:11:13.875 --> 00:11:17.235 I would probably make that an online course or a group coaching program, 00:11:17.865 --> 00:11:22.275 and I would price that somewhere between a thousand and $5,000. 00:11:23.085 --> 00:11:28.635 And I wouldn't focus on anything else besides those two things until I was 00:11:28.635 --> 00:11:30.945 at at least seven figures in profit. 00:11:31.785 --> 00:11:34.395 And most people think that they need more than that. 00:11:34.455 --> 00:11:37.935 Most people think that they need a full product suite and all these things, and 00:11:37.935 --> 00:11:41.445 a low ticket and a mid ticket, and a high ticket product and a subscription, and. 00:11:41.910 --> 00:11:44.730 All of these moving pieces, but each product that you build, you 00:11:44.730 --> 00:11:47.550 have to realize, like each product is its own business, basically. 00:11:47.880 --> 00:11:50.970 Each product you have to develop the product, you have to develop the, 00:11:50.970 --> 00:11:53.580 the sales page and the marketing material, and you have to make 00:11:53.580 --> 00:11:55.200 content that sells that product. 00:11:55.200 --> 00:11:58.290 And there's a whole lot of things that go into just selling one product. 00:11:58.290 --> 00:12:01.500 So every time you create a new product in your business, you're basically starting 00:12:01.500 --> 00:12:05.400 over again and you're having to rebuild a, a business from, from scratch, basically. 00:12:05.970 --> 00:12:08.910 And, and there's a lot more that goes into it than most people realize. 00:12:09.360 --> 00:12:13.830 And so for the first year, if I wanted to just get to six figures in my first year, 00:12:13.830 --> 00:12:16.080 I would just sell one low ticket product. 00:12:16.170 --> 00:12:16.620 That's it. 00:12:17.220 --> 00:12:20.670 Maybe I would add a couple upsells into that low ticket funnel just to 00:12:20.670 --> 00:12:24.150 increase my average order value to make a little bit more per customer. 00:12:24.750 --> 00:12:27.030 That could also help me scale better with the, with the ads. 00:12:27.030 --> 00:12:30.300 If I increased my average order value, maybe I would do that, but it would 00:12:30.300 --> 00:12:32.010 basically be just one low ticket product. 00:12:32.040 --> 00:12:34.290 That's how I'd get to my first six figures. 00:12:34.980 --> 00:12:36.625 Once I got to six figures with that one product. 00:12:37.785 --> 00:12:43.485 Then I would add a signature offer on the backend, a premium course or 00:12:43.485 --> 00:12:44.835 group coaching program or something. 00:12:45.345 --> 00:12:49.245 And I would use that to maximize the amount of profit that I make 00:12:49.305 --> 00:12:52.215 per customer from these people buying my low ticket product. 00:12:52.515 --> 00:12:55.575 I would then sell them my higher price product, right? 00:12:56.055 --> 00:12:59.235 And then because that price, that that core product is higher 00:12:59.235 --> 00:13:01.335 priced, it's a lot easier to hit. 00:13:01.630 --> 00:13:04.210 An extra six figures in profit from that. 00:13:04.540 --> 00:13:07.660 Like for example, if you have a thousand dollars product that you're selling, 00:13:07.660 --> 00:13:11.650 you only need to sell a hundred of them per year to make an extra six figures. 00:13:11.740 --> 00:13:12.100 You know? 00:13:12.430 --> 00:13:15.610 Or if you sell a thousand of them, that's an extra million dollars. 00:13:16.270 --> 00:13:22.330 And so I really hope you can see that this game is a lot simpler than you might have 00:13:22.330 --> 00:13:25.960 been led to believe by a lot of people out there because a lot of people make 00:13:25.960 --> 00:13:29.350 their living by selling you complexity. 00:13:29.895 --> 00:13:33.045 They try to make things sound more complex than they are, because if they're 00:13:33.045 --> 00:13:37.155 complex, then you think, oh, there's this, there's something that I'm missing. 00:13:37.159 --> 00:13:40.395 I, I need to know this, this super fancy tactic or strategy 00:13:40.395 --> 00:13:41.984 first before I can move forward. 00:13:41.984 --> 00:13:46.274 You know, like, and you buy into their stuff because they make it overly complex. 00:13:46.514 --> 00:13:49.784 And that is a marketing tactic that a lot of people use, is they make things seem 00:13:49.784 --> 00:13:51.555 more complex than they are, you know? 00:13:52.305 --> 00:13:56.025 And I don't wanna say it's easy, it is simple, but it's not easy. 00:13:56.205 --> 00:13:57.045 It's simple. 00:13:57.255 --> 00:13:59.655 Uh, scaling a business is, is actually very simple. 00:13:59.715 --> 00:14:01.995 You don't need that many things in order to scale a business. 00:14:01.995 --> 00:14:06.375 Like again, if I wanted to get to seven figures, I would just have two products. 00:14:06.495 --> 00:14:09.705 I would have a low ticket product or a low ticket funnel, and then I 00:14:09.705 --> 00:14:12.765 would have a signature offer that I sell between one and $5,000. 00:14:12.765 --> 00:14:15.375 And I would just focus on that for like the next five years. 00:14:15.795 --> 00:14:17.655 Really, I wouldn't do anything else. 00:14:18.255 --> 00:14:21.045 That is the simplest path to get where you're trying to go. 00:14:21.405 --> 00:14:21.855 Easy. 00:14:21.915 --> 00:14:22.965 No, simple. 00:14:22.995 --> 00:14:28.215 Yes, because all you have to do then is just continuously refine 00:14:28.425 --> 00:14:32.025 the things you're already doing, and over time, everything gets easier. 00:14:32.325 --> 00:14:35.775 Once you launch your product, it's easier to launch it again 00:14:35.805 --> 00:14:38.235 because you already created all the things that you need to launch it. 00:14:38.235 --> 00:14:41.385 You have a sales page ready, maybe the product is built out a little bit. 00:14:41.850 --> 00:14:45.240 And so every time you launch it, it's easier and easier and easier because you 00:14:45.240 --> 00:14:47.580 can reuse things that you already created. 00:14:48.000 --> 00:14:52.290 That's how you create leverage for yourself once you validate your 00:14:52.290 --> 00:14:53.385 low ticket offer, for example. 00:14:54.195 --> 00:14:58.245 It's very easy to keep selling it because you can just, you know, create 00:14:58.245 --> 00:15:01.725 a system, an automated system that sells it, and then you can just gradually 00:15:01.725 --> 00:15:05.925 improve it, tweak it to make it slightly more profitable, make it sell a little 00:15:05.925 --> 00:15:10.245 bit, little bit better, increase the conversion rate by adding certain elements 00:15:10.245 --> 00:15:14.205 to the sales page, and you can just constantly refine it slowly over time 00:15:14.385 --> 00:15:15.855 and make it better and better and better. 00:15:16.740 --> 00:15:19.410 And that is how you stand out. 00:15:19.410 --> 00:15:22.530 That's how you create products that people actually wanna buy. 00:15:22.800 --> 00:15:25.260 It's by constantly improving your product. 00:15:25.260 --> 00:15:26.790 Like look at Apple. 00:15:26.790 --> 00:15:28.200 I think Apple is a great example. 00:15:28.200 --> 00:15:30.180 Look at the iPhone, which just came out. 00:15:30.960 --> 00:15:33.750 I finally upgraded, by the way, I got the iPhone 17. 00:15:34.170 --> 00:15:37.980 I've been using the iPhone 13 for, for quite a while, so I decided 00:15:37.980 --> 00:15:39.630 it, it's a good time to upgrade. 00:15:40.110 --> 00:15:42.660 But I think iPhone is a good example because if you look at it. 00:15:43.305 --> 00:15:45.195 It's basically the same product every year. 00:15:45.435 --> 00:15:46.785 The iPhone is the same product. 00:15:46.905 --> 00:15:50.415 It's just slightly improved from the year prior, right? 00:15:50.955 --> 00:15:54.765 So all Apple is doing is they're just iterating and improving on 00:15:54.765 --> 00:15:59.175 the same product over and over and over again, and people keep buying 00:15:59.175 --> 00:16:01.155 it over and over and over again. 00:16:01.545 --> 00:16:03.765 So I want you to have that same mindset when it comes to 00:16:03.765 --> 00:16:05.085 your product and your business. 00:16:05.565 --> 00:16:09.045 Instead of launching a new product, go back to the product you already have. 00:16:10.155 --> 00:16:12.975 And just make it better and better and better. 00:16:13.575 --> 00:16:16.335 If you make your product better, you make your marketing better, 00:16:16.395 --> 00:16:18.405 it's be gonna become easier to sell. 00:16:18.465 --> 00:16:19.650 More people are gonna buy it. 00:16:20.490 --> 00:16:23.880 It's gonna be more desirable because you keep improving it. 00:16:23.970 --> 00:16:27.810 You know, it becomes more refined over time, more attractive. 00:16:28.140 --> 00:16:30.420 You can add different things to the product to make it 00:16:30.599 --> 00:16:32.010 better and easier to sell. 00:16:32.130 --> 00:16:36.510 You can add bonuses, you could improve the, the marketing material. 00:16:36.510 --> 00:16:41.430 You could add a new webinar to sell it or something like You can constantly. 00:16:41.750 --> 00:16:44.870 Make better marketing, you can improve the product itself. 00:16:45.200 --> 00:16:48.710 You can drive more traffic to the product by maybe running ads to 00:16:48.710 --> 00:16:52.280 your low ticket offer and increase the lead flow in your business. 00:16:52.280 --> 00:16:54.079 And then you make more sales that way too. 00:16:54.110 --> 00:16:58.730 So it's just, it's just so much easier to scale one thing than 00:16:58.730 --> 00:17:00.920 it is to scale multiple things. 00:17:01.520 --> 00:17:04.130 So that is the big lesson that I've learned on my journey. 00:17:04.130 --> 00:17:06.724 And trust me, it's not easy for me because. 00:17:07.485 --> 00:17:09.645 I am a very multi-passionate person. 00:17:09.705 --> 00:17:10.935 I have a lot of ideas. 00:17:10.935 --> 00:17:15.585 I have a lot of ideas for products that I want to create, but I have to constantly 00:17:15.585 --> 00:17:21.015 remind myself like, Hey, you could do this other thing, but you would take 00:17:21.015 --> 00:17:25.455 a big hit in your revenue probably, and it would be a distraction mostly. 00:17:25.905 --> 00:17:30.465 So you have to be careful about following the things that excite you in the moment, 00:17:30.825 --> 00:17:32.595 because those might not be the best idea. 00:17:32.715 --> 00:17:33.460 Usually they're not. 00:17:33.900 --> 00:17:33.960 Yeah. 00:17:34.530 --> 00:17:38.490 Now, sure, someday you can do those things, but in most cases 00:17:38.550 --> 00:17:40.020 right now is not the right time. 00:17:40.470 --> 00:17:42.540 Right now is when you need to double down. 00:17:42.660 --> 00:17:47.190 Right now is when you need to focus on fewer things, but do those, those 00:17:47.190 --> 00:17:50.520 few things very well because that is what's gonna make you stand out in 00:17:50.520 --> 00:17:54.720 this world where most people are just focused on short term gratification. 00:17:55.080 --> 00:17:57.900 They just wanna launch their product real quick and get it out there so 00:17:57.900 --> 00:18:00.120 they can make a, make some quick cash. 00:18:00.570 --> 00:18:03.960 And then they ditch the product and they never improve it, and they never 00:18:03.960 --> 00:18:07.890 relaunch it, and they go on to the next thing and chase the next shiny object. 00:18:07.890 --> 00:18:10.080 You know, that's what most people are doing. 00:18:10.530 --> 00:18:14.100 And if you're like most people, you're gonna get the results that most people 00:18:14.100 --> 00:18:16.650 get, which aren't very great results. 00:18:16.980 --> 00:18:18.990 If you want to be one of the best, if you wanna make the 00:18:18.990 --> 00:18:20.070 most amount of money you can. 00:18:20.070 --> 00:18:23.850 If you wanna be recognized as an expert, as a leader in your industry, 00:18:24.390 --> 00:18:29.460 then just do fewer things, but be the best in the world at those things. 00:18:29.909 --> 00:18:30.839 I hope this helps. 00:18:30.960 --> 00:18:31.799 I'll talk to you soon. 00:18:32.040 --> 00:18:33.359 Let me know if you have any questions. 00:18:33.540 --> 00:18:34.020 Cheers.