Reed Between the Lines

Lego, Google, Delta. 

Just a few of the brand names Ashleigh Reddy is working with after choosing to bet on herself and chart her own career path instead of going the more typical, corporate route.

How did she do it? Why did she choose to do things differently? What does it really take to succeed as an entrepreneur? Ashleigh reveals how she’s turned her passion into a profitable business, monetized her social media, and how you can land your first influencer deal as a creator.  Even though we’ve been friends for years, I never knew the stories behind how she’s ended up working with big brands like Ray-Ban, Google, and Afro Tech. So press play to learn about these stories and the lessons she’s learned along the way with me, including:
  • The value and impact of betting on yourself to build and grow  your career 
  • How staying vulnerable allows you to be self-aware and keep self-doubt in check
  • Ashleigh’s advice for creating multiple revenue streams and maintaining “freedom of choice”
Jump into the conversation: 
(17:17) Why Choose the Unstable?
(24:08) Event Marketing and Photography for Lego, Google, AfroTech
(41:47) Navigating High Pressure Situations with Big Clients
(49:39) Ashleigh’s Strategy for Multiple Streams of Revenue
(54:37) Her Mini-Documentary/Commercial with Delta Airlines
(58:57) Brand Partnership Breakdown

Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured


⬛ Follow Ashleigh on IG: https://www.instagram.com/stayreddy/?hl=en
⬛ Follow Ashleigh on LinkedIn: https://www.linkedin.com/in/ashleighreddy/
⬛And more from Ashleigh on her website: https://www.stayreddy.com/

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed

What is Reed Between the Lines?

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.

I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.

And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.

This is Reed Between The Lines. The show for people who want to achieve phenomenal results.