The Shopify Growth Show

After working with 100+ brands, I have seen some raise $80M and others go on Shark Tank. Here are the 22 things to do if you want to guarantee success for your D2C brand.

Show Notes

How do you grow a D2C brand from idea to 8 figures?

After working with 100+ brands at my growth agency, I have seen some raise $80M and others go on Shark Tank.

Here are the 22 things to do if you want to guarantee success.

  1. Get the Product Right. If Not, Nothing Matters.
  2. Launch on the Back of Your Flagship Product
  3. Solve a Real Problem
  4. Focus on a Specific Persona
  5. Get the Business Model Right
  6. Create a Movement
  7. Create (and Own) Your Category
  8. Pick a Fight with the Status Quo
  9. Build a Community Early
  10. A Cool Product Isn't Enough. Test Activation Tactics.
  11. Turn Your Customers into Marketers
  12. Invest Early in Organic Traffic
  13. Retention is the New CAC
  14. Customer Service as Marketing
  15. Build Your Growth Strategy Around Seasonal Dips & Spikes
  16. Facebook / Instagram Ad Tips
  17. Google Ad Tips
  18. Don’t Reinvent the Wheel with Your Tech Stack
  19. Know Your Unit Economics, Then Scale
  20. Invest in CRO to Unlock Growth
  21. Your Pre-Launch Strategy Gives You an Unfair Advantage
  22. Continue to Learn from the Best
Resources:

What is The Shopify Growth Show?

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.