Back on T-R-A-C-K

They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.

In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.

Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.

We explore:

Growth vs. Demand: Why the difference is more than just semantics.
The "Sandwich" Framework: How to layer brand, demand, and customer success.
Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.
The "Renewing" Rule: Why you don’t actually have a customer until they renew.

If you feel like your marketing team has become "task-takers" instead of "growth-drivers," this conversation is a must-listen.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.