In this episode of Profits on Purpose, host Nate Littlewood speaks with Kat Bwye, founder and CEO of Deus Marca, about the importance of branding for purpose-driven businesses. Kat shares her journey from art school to building a brand consultancy, emphasizing that branding is more than just visual design; it's a strategic advantage. They discuss the brand operating system, the ROI of investing in branding, and how to integrate purpose into a brand's narrative. Kat also addresses the challenges of running a purpose-driven business and the impact of AI on branding.
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