Show Notes
Well, here we are… Week 2 of the pandemic crisis (here in the U.S.).
The question I’ve heard a lot this week is how do we market right now, in this strange environment.
The answer… thoughtfully and carefully.
And yes, you should keep marketing and selling, but it demands a different approach.
I outline the three-step approach you should be taking right now in today’s episode.
Listen now…
-Steve
P.S. You may be having to rethink your entire approach to marketing, now that networking events, conferences, and speaking engagements are gone.
Our process--podcast + book + strategic referrals en masse--works better than ever. We’d love to do it all for you and have a team standing by, but we also know that hiring our team (or any team) might not be accessible to you right now. We’re working on a program that will guide you in using our approach to get clients, so you can move fast, avoid mistakes, and rapidly get a podcast up and going, create a great version 1.0 of your book, and put it to use to get referrals and clients. It’ll be a fraction of what working with us 1-on-1 would cost.
We’re launching a small case-study group next week. Would you like to join us?
Email me at steve@unstoppableceo.net with “case-study group” in the subject and I’ll get you all the details.
What is The Authority Builder Podcast?
The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States